Visual arts are fun and creative, and so are performing arts, but have you ever stopped to consider the art that is behind the naming of the world’s largest and most successful businesses? Marketing and branding are definitely artistic in nature, from the sound of a name rolling off the tongue to the colors and lines and images associated with a company’s identity. All of these things factor into how well an business fares, and can in some cases be more prominent influencers of success than the actual product or service being offered.
Naming a company also carries with it a demand for some clairvoyance and scrying; no one can see the future, or how an image or name is going to fulfill its role within the structure and landmark successes of any organization. Some names and ideas readily seem to fit together, while others never catch on. Here is an infographic to enlighten you on the finer aspects of the art of naming:
